I first spoke with the client about how he wanted the brand supreme painting to look and feel. Knowing that I was a student he was very willing to give me full creative freedom. I began to look up some inspiration and come up with a few rough sketches for a logo design concept.
After brainstorming for a while I came up with few rough concepts that I began to transfer from paper to digital format which meant designing in Adobe Illustrator. The only guide line I had was to include the color purple into the design. This process helped me narrow down what works and what did not work.
After continuously reworking the logo I came to a point where both the client and I were happy with the logo. The basic concept was a black and purple paint brush with a minimalistic house incorporated into the negative space inside brush. Once finished with the icon I added the finishing touches like typography and the initials of the company to bring this logo to life.
My client was so impressed with the finished logo design he requested me to apply the logo to a business card. I drew up a few sketches of how I could incorporate this logo into a business then quickly went on designing the mockups in Adobe Photoshop and Adobe illustrator. I kept in open mind and came up with a few different designs just to give my client some options.
While working on the business card design I saw some inspiration that lead me in a new direction for the project. I went with a white, black and purple color scheme and worked with a new more simplistic approach. The client was impressed final design and happy with the direction I went with.